Introducing the New Look of Visit Gloucester VA
We are thrilled to unveil the brand-new look and identity of Visit Gloucester VA! This exciting transformation has been thoughtfully developed by the talented team at Consociate Media, right here in Gloucester, VA. The new brand captures the essence of our charming community, highlighting the beauty, history, and vibrant culture that makes Gloucester a must-visit destination.
The Vision Behind the Rebrand
The rebranding of Visit Gloucester VA was a collaborative effort aimed at refreshing our image to better represent the dynamic and welcoming nature of our county. We wanted a look that resonates with both residents and visitors, showcasing the unique blend of historical charm and modern attractions that Gloucester offers.
Why a New Look?
Our previous branding served us well, but as Gloucester continues to grow and evolve, we felt it was time for a fresh perspective. The new brand reflects our commitment to preserving the rich heritage of Gloucester while embracing the future. It’s about celebrating the past, present, and future of our beloved community.
The Creative Process
Consociate Media, a local firm known for their expertise and creativity, spearheaded the rebranding project. They spent countless hours researching, brainstorming, and designing to ensure the new brand truly embodies the spirit of Gloucester. The process involved:
Team Input: Gathering insights and feedback from not only their team but also our team here at Gloucester Parks, Recreation & Tourism to understand what makes Gloucester special.
Visual Identity: Developing a new logo, color scheme, and visual elements that represent the essence of Gloucester. The new design is vibrant, inviting, and timeless.
Storytelling: Crafting a compelling narrative that highlights Gloucester’s unique offerings, from its historical landmarks and scenic landscapes to its lively events and welcoming community.
The New Brand
The new brand features a modern and elegant logo that captures the essence of Gloucester’s beauty and heritage. The color palette is inspired by the natural landscapes and green open spaces that define our county. Every element of the new brand is designed to evoke a sense of adventure, history, and hospitality.
What’s Next?
With the launch of the new brand, Visit Gloucester VA is set to embark on an exciting journey. The scope of this project included, new brand design, a new interactive map ( Developed by our very own Candice Smith and the team at Gloucester GIS department), new swag that is available at the Gloucester Visitor Center, a branded tent for events, and new brochures that will be distributed to 75 visitor centers around the state, 11 welcome centers, and sent within our visitor welcome packets.
Join Us on This Journey
We invite you to explore the new Visit Gloucester VA and experience the magic of our community. Whether you’re a longtime resident or a first-time visitor, there’s always something new to discover in Gloucester. Follow us on social media, sign up for our newsletter, and stay tuned for upcoming events and special promotions.
A Heartfelt Thank You
We extend our deepest gratitude to Consociate Media for their dedication and hard work in bringing this vision to life. Their passion for Gloucester and commitment to excellence have been instrumental in creating a brand that we are incredibly proud of.
Welcome to the new Visit Gloucester VA – where history, beauty, and adventure await. We look forward to sharing this exciting new chapter with you!
Visit our new website at visitgloucesterva.org, subscribe to our newsletter and start planning your next adventure today!
About Consociate Media
Consociate Media is a full-service communications firm based in Gloucester, VA. They specialize in branding, public relations, marketing, and digital media, helping businesses and organizations tell their stories in meaningful and impactful ways. Learn more about their work at consociatemedia.com.
This project was one of three that was included in APRA ( American Rescue Plan Act) Funding awarded to the county for Covid-19 pandemic recovery. For more information please visit https://www.ncsl.org/fiscal/arpa-state-fiscal-recovery-fund-allocations
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